Privacy Policy
Last Updated: 2026
Urban Sickness Audio ("we", "us", "our", or "our Site") operates the urbansicknessaudio.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, which provides information and affiliate links related to William Hill online casino and other gambling services.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other identifying information you voluntarily provide when contacting us or subscribing to our content.
- IP Address: Your Internet Protocol (IP) address is automatically collected to help diagnose problems with our server and to administer our Site.
- Cookies: We use cookies to store user preferences, track site traffic, and enhance user experience.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other browsing activity.
- Device Information: Browser type, operating system, and device identifiers.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand how visitors interact with our Site.
- To track affiliate conversions and earn referral commissions from William Hill and partner casinos.
- To improve, optimize, and maintain our Site and services.
- To send you updates, newsletters, or promotional content (with your consent).
- To respond to your inquiries and provide customer support.
- To comply with legal obligations and prevent fraud.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Help us understand Site usage through platforms like Google Analytics.
- Affiliate Cookies: Track referrals to William Hill and partner casinos to attribute conversions.
- Marketing Cookies: Used for retargeting and promotional purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains affiliate links to William Hill online casino and other third-party gambling operators and services. We are not responsible for the privacy practices or content of these external websites. We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services. Your use of third-party sites is governed by their own terms and policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may correct inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to direct marketing and certain processing activities.
If you are a US resident, additional privacy rights may apply under the California Consumer Privacy Act (CCPA) or other applicable state laws.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Analytics data is typically retained for 12-24 months. Affiliate tracking data is retained in accordance with affiliate program requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@urbansicknessaudio.co.uk
We will respond to your request within 30 days, as required by applicable data protection laws.
Please note: This Site is intended for informational and affiliate purposes only. Gambling may be harmful. If you are struggling with gambling addiction, please seek help through organizations such as GamCare or the National Problem Gambling Clinic.